Accounting firm website and product landing page
A hand‑coded corporate site: 10 online calculators, embeddable widgets for third‑party sites, an accountant’s calendar, spam‑protected forms and search engine markup. Next to it, a product landing page: free test, plans and paid access in an account.
Task
An accounting firm needed a site that wins clients with tools: calculators, a calendar, widgets for partners. A separate landing page sells a workshop through a free test.
Accounting firm sites look alike: services, prices, a form. To stand out, the firm decided to give visitors something useful right away: calculate a tax, check reporting deadlines, put a calculator on their own site.
Solution
Hand‑coded site
113 pages with no CMS: services, plans, tools, materials, events and vacancies. Site search and an enquiry form with Yandex SmartCaptcha.
10 calculators
Simplified tax, patent, VAT, income tax, contributions for sole traders and employees, alimony, amounts in words and a quote for the firm’s own accounting services. They calculate on the page without sending data anywhere.
Widgets for other sites
Any calculator embeds on a partner’s site with one line of code and works in the partner’s styling.
Accountant’s calendar
Reporting and tax payment deadlines on one page, next to industry solutions, news, a blog, a podcast and guides.
Workshop landing page
A separate product site: a free 5‑question test sets a risk profile, then plans, payment and access to the workshop in a “My access” account with link recovery.
Markup
JSON‑LD AccountingService and FAQPage on the main site, Product, HowTo and FAQPage on the landing page.
Result
113
pages on the main site
10
online calculators
5
questions in the free test
Visitors get value from the first screen, and the firm gets leads from two sites: the corporate one through tools and the landing page through the free test.
Palette
Click a colour to copy its HEX
Technologies
PHP
JavaScript
MySQL
SmartCaptcha
JSON‑LDA custom WordPress theme with no page builders: 41 cases filterable by 7 practice areas, 33 service pages, pricing, a blog by topic, consultation forms and LegalService markup.
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