Wholesale and retail pet supplies store
A store built from scratch: 814 products, retail and wholesale, a separate manager login, callback requests, search, offers, events and a “Where to buy” page.



Task
A pet supplies distributor needed one store for both retail customers and wholesale buyers, with a separate login for managers.
A retail customer wants to find food fast and place an order; a wholesale buyer wants to see the range and reach a manager. The site had to serve both without becoming two different stores.
Solution
Store from scratch
WordPress and WooCommerce, the studio’s child theme, LiteSpeed caching.
814 products
Food, litter, treats, supplies for birds and rodents by brand, with site search and cards showing price and stock.
Wholesale and retail
One catalog for both formats, a separate page for breeders and free regional delivery terms.
Manager login
A separate entry point for staff to work with orders without the general admin panel.
Contact
Callback requests, 5 forms, phone and email in the header, a VK community.
Content
Offers, company events, articles on choosing food and a “Where to buy” page with offline outlets.
Result
814
products
2
sales formats: wholesale and retail
261
indexed pages
Retail customers order on their own, wholesale buyers find the range and a manager, and staff handle orders through their own login.
Palette
Click a colour to copy its HEX
Technologies
LiteSpeedA light hand‑coded site: 1.7 MB and 32 requests. A sign‑up form, prices and instalments, the fleet, instructors, DrivingSchool and FAQ markup and the disclosure section required by education law.
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