Five sites for a chemical producer
A group hub with video, a solvent store with a voice AI assistant, a silicone catalog with guides, a food‑grade lubricant site and an oils and cutting fluids landing page. All from scratch on WordPress.
Task
An industrial chemicals group needed separate sites for each product line and a shared hub, so a solvent buyer and a food‑grade lubricant buyer would not search each other’s sites.
The group’s lines are too different for one site: solvents sell by the litre and the canister, silicones need spec tables and guides, food‑grade lubricants need approvals and certificates.
Solution
Group hub
A dark screen with video tiles by line: transport, industrial and food equipment, cutting fluids, compounds. Each tile leads to its own site.
Solvent store
WordPress and WooCommerce: 23 products priced per litre, warehouses and a wholesale catalog, a blog. The voice AI assistant from a separate case runs here.
Silicone catalog
Sealants, rubber, compounds, release agents and antifoams: ready‑made casting solutions, spec tables and material guides.
Food‑grade lubricant site
A catalog by type: oils, greases, pastes and cleaners with NSF, Kosher and Halal approvals; ready‑made solutions and a gallery.
Oils and cutting fluids landing page
Five product groups: solvents, compounds, antifoams, sealants, oils and cutting fluids; delivery across Russia and a quick contact form.
Shared base
All five sites on WordPress with LiteSpeed caching; two run our Cookie Private plugin.
Result
5
sites for one group
23
products in the solvent store
1
voice AI assistant
Each line got its own site for its own audience, and the hub tied them into one group.
Palette
Click a colour to copy its HEX
Technologies
WordPress
WooCommerce
Elementor
PHP
LiteSpeedA 74,722‑item catalog, search for a fixture by photo, virtual try‑on in the buyer’s interior and specs for designers.
View case
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