Importer’s website built from the client’s design
The client’s Figma design turned into a custom WordPress theme: 202 pages, 68 products, 35 pieces of equipment, cases, news, 5 forms and search. The home page weighs 0.8 MB.



Task
A China import company had a finished Figma design. The job was to build a site from it with product and equipment catalogs, cases and news without losing the design or speed.
A design from the client’s own designer is common for agencies and companies with in‑house design. Our part here is markup and assembly: reproduce the design pixel for pixel, make it editable in WordPress and keep it light.
Solution
Custom theme from the design
A WordPress theme written for the Figma design with no Elementor: grids, Inter and Geometria typography, animations and forms as designed.
Custom post types
Products, equipment, cases and news with their own categories: 68 products and 35 pieces of equipment in 33 categories, 4 cases.
Structure
Turnkey import, equipment, products, retail chains, services, cases, articles and about: 202 URLs in the sitemap.
Forms and search
5 forms for different requests, site search and a supply contract download from the home page.
Speed
The home page weighs 0.8 MB with 72 images and 41 requests.
Markup
JSON‑LD Organization, LocalBusiness and WebSite.
Result
202
pages
68 + 35
products and equipment items
0.8 MB
home page weight
The client got a site exactly like their design, editable in WordPress and fast, and the designer got markup with no compromises.
Palette
Click a colour to copy its HEX
Technologies
Under NDA: catalogs of 3,055 and 12,641 items for pipeline valves and gauges, a mega menu by type and nominal bore, a lead time and cost calculator, “send a spec for a quote” forms. WordPress and WooCommerce.
View case


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